About Us

WE LOVE PETS!

Just like you, we know that pets aren’t just animals—they’re cherished members of our families.

We’re passionate about pet health and nutrition because we want them to live long, happy lives. Our pets rely on us completely, and their well-being depends on the choices we make as pet parents. That’s why we’re so selective.

Since 2007, we’ve been committed to keeping it real.

OUR MISSION IS SIMPLE

To provide only the healthiest foods, treats, supplements, and accessories.
Only the best—for pets, their people, and the planet.

#JoinTheRealFoodRevolution

OUR PROMISE

We don’t carry just anything. Every product in our Wellness Centres is carefully researched and selected. Our standards go far beyond food, treats, and supplements—every item we offer has met rigorous quality criteria, and every manufacturer we partner with shares our philosophy.

Even our toys and beds are free from toxic dyes and phthalates, and our body care products are sulfate- and paraben-free. Simply put, we don’t sell anything we wouldn’t give to our own pets.

WHAT WE DON’T SELL MATTERS, TOO

If a product isn’t on our shelves, there’s a reason. Ask us why we’ve never carried rawhide chews, latex toys, or clay-based litter.

ALWAYS EVOLVING, ALWAYS IMPROVING

We stay ahead of the latest nutritional advancements and continuously evaluate our offerings. If we discover a better alternative, we replace it. If a company prioritizes profit over principles, we walk away.

KNOWLEDGE IS POWER

Continued education is at the heart of what we do. Our team attends global lectures, tradeshows, and daily training sessions to ensure we remain at the forefront of pet health and nutrition. We do this so you can shop with confidence, knowing every product we carry meets the highest standards.

PROUDLY LOCAL

We’re not a chain. We’re not a franchise. We’re 100% Canadian—born and raised in Saskatchewan, and fiercely proud of it. We want you to share in this pride, too. #IncrediblyLocal

GIVING BACK IS WHO WE ARE

It’s not just a marketing slogan—we truly believe in giving back. Supporting our local and global communities is at our core.

Through sponsorships and initiatives like our #SpayItForward program, we proudly support local animal rescues. We’re also excited to expand our mission globally through our DO GOOD: Mexico project.

Learn more about our #DOGOOD missions on our website.

Because every pet deserves a chance.

#EveryPetDeservesToBeAMetroPet
#JoinTheRealFoodRevolution